Brand You: The Art of Personal Branding
Brand You — 12 Weeks Online
We work with you to build a personal brand that feels clear, confident and genuinely yours, over 12 weeks, entirely online.
This is a considered, collaborative process. We take the time to understand your story, your values and where you’re going, so your brand feels intentional in how it looks, sounds and shows up. This is where brands get interesting. Where personality carries through. Where your story has room to unfold.
We build brands with narrative in mind, not just how they appear, but how they continue. Your brand is designed to support storytelling, content and a sense of continuity, so people don’t just notice you once, they recognise you over time.
This is not a course. This is a complete transformation of how you show up, how you speak, how you look on camera, and how the world sees you. Strategic, verbal, visual and unmistakably you.
How It Works
One live online session every fortnight across 12 weeks. Between sessions you’ll have a workbook and online work to complete, so you’re building in real time, not just learning in theory. You also receive two personal 1:1 sessions with Katie, where we go deep on your brand, your content and your next steps. Spaces are limited and intentionally kept small.
What’s Included
Strategy & Foundations. Brand positioning and audience clarity, purpose, mission, vision and values, and your personal brand identity. Uncovering what makes you magnetic and building your brand around it.
Messaging & Voice. Your core brand message and messaging pillars, a refined brand introduction and origin story that stops people mid-scroll, and a defined brand voice with clear language guidance so whether it’s a caption, a pitch or a LinkedIn post, it always sounds like you.
Visual Direction. Colour palette and typography chosen to reflect your personality, visual style and aesthetic direction so your brand is instantly recognisable, and mood boards and brand usage guidelines so nothing ever looks off.
Camera Confidence & On-Screen Presence. Confidence on camera, speaking with authority, photo and video direction, and how to present and pitch on screen whether it’s a Reel, a LinkedIn video or a live.
Content Planning & Strategy. A content framework built around your brand pillars, planning tools and templates, platform strategy for LinkedIn and beyond, and storytelling techniques that build trust and convert.
AI Tools Training. Claude, ChatGPT, Canva and more. How to use AI to write content and plan strategy without losing your voice, Canva mastery, AI content workflows that save you hours every week, and prompting techniques so the output is always usable.
Visibility & PR Readiness. Social media profile optimisation, a PR-ready brand description and media bio, polished media talking points, and a LinkedIn personal brand strategy built for professionals who are serious about being recognised, respected and remembered.
Personal Styling Session. Because your brand lives on your body as much as it does on your website. As part of Brand You, you’ll have access to group styling sessions with a professional personal stylist. Together you’ll explore how to dress your brand, what to wear on camera, how to use colour, style and clothing to communicate who you are before you say a single word. This is the detail that most branding programs completely overlook, and it is the detail that makes all the difference.
Everything works together. Strategy, voice, visuals, camera confidence, content and AI, so your brand feels clear, consistent and completely impossible to ignore. Wherever you show up.
This program is for coaches, consultants, founders, creatives, professionals, service-based businesses and anyone with a story worth carrying forward.
This isn’t just about looking the part. It’s about becoming the brand and building one that lasts.
Spaces are limited. Apply to join.
Brand You — 12 Weeks Online
We work with you to build a personal brand that feels clear, confident and genuinely yours, over 12 weeks, entirely online.
This is a considered, collaborative process. We take the time to understand your story, your values and where you’re going, so your brand feels intentional in how it looks, sounds and shows up. This is where brands get interesting. Where personality carries through. Where your story has room to unfold.
We build brands with narrative in mind, not just how they appear, but how they continue. Your brand is designed to support storytelling, content and a sense of continuity, so people don’t just notice you once, they recognise you over time.
This is not a course. This is a complete transformation of how you show up, how you speak, how you look on camera, and how the world sees you. Strategic, verbal, visual and unmistakably you.
How It Works
One live online session every fortnight across 12 weeks. Between sessions you’ll have a workbook and online work to complete, so you’re building in real time, not just learning in theory. You also receive two personal 1:1 sessions with Katie, where we go deep on your brand, your content and your next steps. Spaces are limited and intentionally kept small.
What’s Included
Strategy & Foundations. Brand positioning and audience clarity, purpose, mission, vision and values, and your personal brand identity. Uncovering what makes you magnetic and building your brand around it.
Messaging & Voice. Your core brand message and messaging pillars, a refined brand introduction and origin story that stops people mid-scroll, and a defined brand voice with clear language guidance so whether it’s a caption, a pitch or a LinkedIn post, it always sounds like you.
Visual Direction. Colour palette and typography chosen to reflect your personality, visual style and aesthetic direction so your brand is instantly recognisable, and mood boards and brand usage guidelines so nothing ever looks off.
Camera Confidence & On-Screen Presence. Confidence on camera, speaking with authority, photo and video direction, and how to present and pitch on screen whether it’s a Reel, a LinkedIn video or a live.
Content Planning & Strategy. A content framework built around your brand pillars, planning tools and templates, platform strategy for LinkedIn and beyond, and storytelling techniques that build trust and convert.
AI Tools Training. Claude, ChatGPT, Canva and more. How to use AI to write content and plan strategy without losing your voice, Canva mastery, AI content workflows that save you hours every week, and prompting techniques so the output is always usable.
Visibility & PR Readiness. Social media profile optimisation, a PR-ready brand description and media bio, polished media talking points, and a LinkedIn personal brand strategy built for professionals who are serious about being recognised, respected and remembered.
Personal Styling Session. Because your brand lives on your body as much as it does on your website. As part of Brand You, you’ll have access to group styling sessions with a professional personal stylist. Together you’ll explore how to dress your brand, what to wear on camera, how to use colour, style and clothing to communicate who you are before you say a single word. This is the detail that most branding programs completely overlook, and it is the detail that makes all the difference.
Everything works together. Strategy, voice, visuals, camera confidence, content and AI, so your brand feels clear, consistent and completely impossible to ignore. Wherever you show up.
This program is for coaches, consultants, founders, creatives, professionals, service-based businesses and anyone with a story worth carrying forward.
This isn’t just about looking the part. It’s about becoming the brand and building one that lasts.
Spaces are limited. Apply to join.